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It’s the most mythic
of all American emporiums – a one-of-a-kind Manhattan institution where over
the last century; the view of fashion has been transformed into modern art.
But behind Bergdorf Goodman’s magical window displays lies a very real
world where the rich and famous wield their power and eccentricity, where young
and talented designers have their dreams granted and denied, and where money
and ambition co-mingle with radical ideas of beauty and provocative
style. Now, for the first time, audiences get a chance to peek inside
this world, as Matthew Miele’s Scatter My Ashes at Bergdorf’s explores the history, inner workings and
untold stories behind the store’s rise from a modest ladies’ tailor shop to a
mirror of contemporary culture.
The legends, the
parties, the windows, the women, the buyers and shoppers all come to life in
this portrait of a realm where creativity and commerce collide. The 111-year
history of Bergdorf Goodman echoes American history as the store comes of
age. Miele traces the tale from the store’s immigrant start to its merger
with the celebrity culture of the 50s and 60s to its now vital role cultivating
the design prodigies fueling a global fashion obsession.
Scatter My Ashes atBergdorf’s reveals the store after-hours, introducing the
people and personalities who make it tick -- from fashion director Linda Fargo,
the Bergdorf’s gate keeper who has the power to make and break the careers of
new designers; to window decorator David Hoey who turns Christmas displays into
gallery-worthy exhibits; to personal shopper Betty Halbreich, who doles out her
no-holds-barred style advice to movie stars, politicians and fashionistas from
around the world.
At the heart of it all
are a series of funny and revealing stories from a star-studded list including Giorgio
Armani, Candice Bergen, Manolo Blahnik, Dolce & Gabbana, Marc Jacobs, Naeem
Khan, Michael Kors, Karl Lagerfeld, Lauren Bush Lauren, Susan
Lucci, Christian Louboutin, Catherine Malandrino, Gilles Mendel, Isaac Mizrahi,
Ashley Olsen and Mary-Kate Olsen, Thakoon Panichgul, Joan
Riversand Jason Wu, among others.
An Entertainment One
release, Quixotic Endeavors presents in association with Berney Films and BG
Entertainment, a Matthew Miele film, Scatter My Ashes at Bergdorf’s .
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Caption from a classic New Yorker cartoon
by Victoria Roberts
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I was invited to the private preview that will
take place here in Dallas on May 14th, and I am in cloud 9. The
actual release date for Dallas is on May 17th. To check out the
trailer please Click HERE
