It’s the most mythic of all American emporiums – a one-of-a-kind Manhattan institution where over the last century; the view of fashion has been transformed into modern art. But behind Bergdorf Goodman’s magical window displays lies a very real world where the rich and famous wield their power and eccentricity, where young and talented designers have their dreams granted and denied, and where money and ambition co-mingle with radical ideas of beauty and provocative style. Now, for the first time, audiences get a chance to peek inside this world, as Matthew Miele’s Scatter My Ashes at Bergdorf’s explores the history, inner workings and untold stories behind the store’s rise from a modest ladies’ tailor shop to a mirror of contemporary culture.
The legends, the parties, the windows, the women, the buyers and shoppers all come to life in this portrait of a realm where creativity and commerce collide. The 111-year history of Bergdorf Goodman echoes American history as the store comes of age. Miele traces the tale from the store’s immigrant start to its merger with the celebrity culture of the 50s and 60s to its now vital role cultivating the design prodigies fueling a global fashion obsession.
Scatter My Ashes atBergdorf’s reveals the store after-hours, introducing the people and personalities who make it tick -- from fashion director Linda Fargo, the Bergdorf’s gate keeper who has the power to make and break the careers of new designers; to window decorator David Hoey who turns Christmas displays into gallery-worthy exhibits; to personal shopper Betty Halbreich, who doles out her no-holds-barred style advice to movie stars, politicians and fashionistas from around the world.
At the heart of it all are a series of funny and revealing stories from a star-studded list including Giorgio Armani, Candice Bergen, Manolo Blahnik, Dolce & Gabbana, Marc Jacobs, Naeem Khan, Michael Kors, Karl Lagerfeld, Lauren Bush Lauren, Susan Lucci, Christian Louboutin, Catherine Malandrino, Gilles Mendel, Isaac Mizrahi, Ashley Olsen and Mary-Kate Olsen, Thakoon Panichgul, Joan Riversand Jason Wu, among others.
An Entertainment One release, Quixotic Endeavors presents in association with Berney Films and BG Entertainment, a Matthew Miele film, Scatter My Ashes at Bergdorf’s .
Caption from a classic New Yorker cartoon by Victoria Roberts
I was invited to the private preview that will take place here in Dallas on May 14th, and I am in cloud 9. The actual release date for Dallas is on May 17th. To check out the trailer please Click HERE